Marc Naaman, the managing partner of KB Meals, tells us about his belief Kébi and the challenges he’s going by in popularizing a Lebanese current.
What can you uncover us about Kébi?
Kébi is a brand unusual restaurant-bar belief situated in the very cosmopolitan district of the Marais, in the heart of Paris. We personal created an thoroughly unusual line of meals impressed by kebbe.
Kébi offers a revisited version of the passe kebbe that we have plucked from its hometown to price it and give it its hold identity. Our just is to amplify consciousness on this vital dish.
At Kébi, you have to maybe enjoy varied kinds and flavors of kebbe, from passe meat to the dusky ink gambas and calamari kebbe. We even serve a duck and foie gras French-impressed version and personal created a tasty banana, cinnamon and chocolate kebbe. Our mission is to commerce the perception that kebbe is handiest a meat ball stuffed with onion and pine seeds. Kébi offers a rich world of gear and flavors, in keeping with stunning bulgur preparation and technology.
What were the splendid challenges you faced in launching the unusual belief?
Kebbe is a culinary custom in the Levant. Every country has its hold methodology of cooking and making prepared it. As a dish, kebbe challenges social norms, because it’s consumed by all, so it unites all classes of society. Traditionally, the rich extinct to make utilize of more meat, while the unlucky extinct to manage kebbe with less meat or a race filling fully. That is how we ended up with having varied sorts of kebbe, particularly fish, potato, duck, butternut and chicken; We gave kebbe its hold identity and broke a ways from the root that it is handiest made with meat. When launching such an innovative belief, it’s continuously needed to define it and price it in an spectacular methodology, thereby enticing other folks to style it. We managed to present to our clientele that Kébi is no longer a Lebanese restaurant; it has its hold identity. We don’t offer hommos, tabouleh and mezze. As an different, you’ll acquire our menu rich in salads, valuable dishes and even truffles centered on kebbe.
You’ve continuously gravitated toward France and/or French ideas. why assign you assume here’s?
Twenty years ago, I launched a Lebanese sandwich belief in Paris with my company. I later opened an respectable French bistro in Beirut. Wherever I am essentially based thoroughly, I intention it a just to continuously offer a brand unusual invent of menu. On the opposite hand, my love for French cuisine stays my first, as I chanced on it in France. I even abandoned my training in computer sciences to be unsleeping relating to the meals commercial.
Are you planning to intention your belief franchisable?
My companions and I determined to assign that from the origin. Our department in Paris is our flagship, a location to showcase our technology, restaurant, bar, takeaway and quite a lot of others. Diversified locations will apply, the assign we are able to personal handiest takeaway or a bar. Our belief is rich and versatile, and we are able to completely assign our handiest to franchise it.
Hold you’ve got got any plans to amplify?
For now, we are busy mastering our product and belief. At some level, we are able to originate rising in Paris, then to other cities in France and even European countries. We’re even attractive by Dubai and the United States in our subsequent segment
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