The outlet day of HORECA Lebanon on April 25 welcomed a colossal sequence of illustrious figures from the industry, including Lebanese Minister of Tourism, H.E. Walid Nassar, ambassadors, presidents of associations, media representatives, and megastar chefs. H.E. Nassar introduced awards to Lebanese chefs who delight in made valuable contributions in promoting Lebanese cuisine worldwide by flying the Lebanese flag excessive. The list of award winners were: Antonio Bachour, Alan Geaam, Philip Khoury, Joe Barza, Maroun Chedid, Charles Azar, Youssef Akiki, Samaan Hilal, Hussein Hadid, Cynthia Bitar, Pierre Abi Hayla, Aline Kamakian, Souheil Ghazal, Tarek Alameddine, Rodi Rizk, Simon Manoukian, Dany Khairallah, Georges Dakkak, and Sleiman Khawand.
Beneath the theme “Join. Be Inspired. Explore,” the illustrious alternate present attracted excessive-degree decision makers, mavens, beverage experts, hospitality leaders and investors. Discussions on doubtlessly the most trendy innovations and traits in the hospitality and foodservice industries were held throughout the four-day event, which encouraged positive dialog and alternate.
Extra than 30 investors from Europe and previous were invited to HORECA to sight doubtlessly the most modern products and promote Lebanese manufacturing internationally. The Hosted Patrons’ Program was as soon as organized in collaboration with the Affiliation of Lebanese Industrialists (ALI), which is working onerous to increase exports from Lebanon.
Reflecting on the event, Joumana Dammous-Salamé, managing director of Hospitality Services, acknowledged: “We have labored onerous to construct together this particular edition, celebrating the essence of Lebanese hospitality constructed on agility, creativity, onerous work and a will to live to bid the tale. We would prefer to honor the achievements of our chums and our decision to reimagine the industry of the following day. We can close colossal things when we plod together.”
As effectively as to the exhibition instruct, this twelve months’s event incorporated:
- HORECA Talks: extra than 20 sessions with over 100 speakers. The talks addressed doubtlessly the most trendy industry traits, to boot to challenges and alternatives for Lebanese companies. Panelists incorporated hoteliers, restaurateurs, chefs and tourism experts.
- HORECA Stage: internet web hosting competitions, masterclasses and sessions with illustrious local and world guests. The culinary masterclasses and Q&A sessions were held with illustrious chefs, including Michelin-starred chef and restaurateur Alan Geaam, to boot to award-winning Lebanese chefs Antonio Bachour and Philip Khoury.
Aside from masterclasses, the HORECA Stage shone a colorful gentle on the abilities of junior chefs and bartenders who’re studying hospitality administration. As effectively as, the Latte Art work and Lebanon Espresso in Precise Spirits competitions were held for mavens.
- HORECA Improvements: a pavilion that contains innovative products and in the neighborhood made substitutes. An inspiring advisory board selected the good brands. Out of the 46 entries, the advisory board selected 25 winners who were awarded for his or her innovations.
- HORECA Theatre: a platform for Lebanese chefs to behavior masterclasses and tastings. The sessions showcased an array of themes, similar to cakes infused with local flavors, the incorporation of wild herbs into dishes, a mix of Lebanese and Spanish cuisine, queer garnishing tactics for pear cakes, magnificent bonbon pralines and pastry pies, the account of Lebanese grapes, and a up-to-the-minute twist on signature local dishes.