The hole day of HORECA Lebanon on April 25 welcomed loads of excellent figures from the replace, including Lebanese Minister of Tourism, H.E. Walid Nassar, ambassadors, presidents of associations, media representatives and megastar cooks. H.E. Nassar offered awards to a dedication of Lebanese cooks who possess promoted Lebanese cuisine worldwide, namely: Antonio Bachour, Alan Geaam, Philip Khoury, Joe Barza, Maroun Chedid, Charles Azar, Youssef Akiki, Samaan Hilal, Hussein Hadid, Cynthia Bitar, Pierre Abi Hayla, Aline Kamakian, Souheil Ghazal, Tarek Alameddine, Rodi Rizk, Simon Manoukian, Dany Khairallah, Georges Dakkak and Sleiman Khawand.
Under the theme “Join. Be Inspired. Explore,” the renowned replace cowl attracted decision-makers, senior mavens, beverage specialists, hospitality leaders and traders. Discussions on the most recent innovations and traits in the hospitality and foodservice industries possess been held in the center of the four-day event, which galvanized determined dialog.
More than 30 traders from Europe and beyond possess been invited to HORECA to peek essentially the most up-to-date products and promote Lebanese production across the sphere. The Hosted Investors’ Program became as soon as organized in collaboration with the Affiliation of Lebanese Industrialists (ALI), which is working stressful to spice up exports from Lebanon.
Reflecting on the event, Joumana Dammous-Salamé, managing director of Hospitality Companies and products, mentioned: “We possess labored stressful to position together this special edition, celebrating the essence of Lebanese hospitality, constructed
on agility, creativity, stressful work and a will to outlive. We would desire to honor the achievements of our mates and our dedication to reimagine the replace of day after at present. We can diagram huge things after we pass together.”
As properly as to the exhibition sigh, this year’s event incorporated: HORECA Talks: bigger than 20 sessions with over 100 speakers. The talks addressed the most recent replace traits, as properly as challenges and alternatives for Lebanese firms. Panelists incorporated hoteliers, restaurateurs, cooks and tourism specialists.
HORECA Stage: recordsdata superhighway hosting competitions, masterclasses and sessions with renowned native and worldwide company. The culinary masterclasses and Q&A sessions possess been held with distinguished cooks, including Michelin-starred chef and restaurateur Alan Geaam, as properly as award-winning Lebanese cooks Antonio Bachour and Philip Khoury.
Alongside the masterclasses, the HORECA Stage shone a intellectual gentle on the abilities of junior cooks and bartenders discovering out hospitality management. As properly as, the Latte Art and Lebanon Coffee in Ultimate Spirits competitions possess been held for mavens.
HORECA Enhancements: a pavilion featuring modern products and in the neighborhood made substitutes. Out of the 46 entries, the advisory board selected 25 products to be put on present at the event. The creators of the products possess been awarded for their ingenuity.
HORECA Theatre: a platform for Lebanese cooks to behavior masterclasses and tastings. The sessions showcased an array of themes, much like desserts infused with native flavors, the incorporation of wild herbs into dishes, a mix of Lebanese and Spanish cuisine, uncommon garnishing techniques for pear desserts, stunning bonbon pralines and pastry pies, the myth of Lebanese grapes and a as much as the moment twist on signature native dishes.
The twenty eighth edition of HORECA Lebanon will happen from April 23-26, 2024.
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