Akram Nicolas Kassatly, chairman and CEO of Kassatly Chtaura SAL, launched his industry at some stage in an exceptionally no longer easy period in Lebanon’s history. In this odd interview, he discusses the firm’s accomplishments, its valid boost and most up-to-date endeavors.
Kassatly Chtaura used to be based in Lebanon 1974. How did all of it originate?
I began making wine within the early Seventies, however I used to be forced to convey my dream on have on account of the civil war and accumulate jallab and other syrups as an different. These merchandise rapid grew to alter into all-time favorites. Kassatly Chtaura went on to add liqueurs, jams, pickles, halewa, tahini, juices and other merchandise to its ever-rising portfolio under the Kassatly Chtaura tag.
In 2000, tapping into the global RTD trend, we launched the drink BUZZ, a vodka-basically based, carbonated and fruit-flavored drink. Therefore, in 2001, we released a non-alcoholic version of it known as FREEZ. A entire bunch of hundreds of cases were sold all around the field since then.
In 2014, BEIRUT BEER used to be launched along with other sub-manufacturers (Buzz Beer and MEXBEER) and rapid grew to alter into a family current thanks to its ingenious dimension, easy cap opening and neat packaging.
After prolonged and intensive R&D, FREEZ, the beloved tender drink, wanted a new contemporary glance. That ended in the birth of FREEZ MIX 2015/2016 in beautifully colored bottles with unfamiliar labels and flavor mixes.
What are you able to inform us about your contemporary merchandise and most up-to-date projects?
This 365 days, we released two contemporary merchandise:
FREEZ CRYSTAL: a entire line of premium tonic mixers that elevate cocktail drinks to one other diploma.
MEXBEER: a refreshing Pilsner-style lager beer that is at risk of be enjoyed anytime, anyplace.
Moreover, our Cyprus plant is a important extension of our family industry, largely dedicated to FREEZ MIX production. It satisfies the once a 365 days amplify of world seek recordsdata from
FREEZ MIX eventually wanted a European seal, and Cyprus used to be the ideal convey: with regards to residence and with many other advantages.
How enact you envision the future of the beverage industry in Lebanon and what scheme will Kassatly Chtaura play?
Folks will continually drink sodas, juices and alcoholic drinks. Every country has its local beers that they are pleased with. Beirut Beer is already a important participant within the local beverage industry. As for other drinks, they’ll continually continue rising and organising even more, as they accumulate got performed in earlier years.
What recommendation enact you can presumably moreover accumulate for the next technology of industry owners?
I would inform them to continually scheme for perfection in possibility to the everyday; persevere no matter the obstacle and be in search of contemporary global trends. They need to continually grab save to patrons and purchasers, and continually revisit packaging and accumulate until glorious.